Brionvega has focused on design as one of the foundation stones of its philosophy in the manufacture of television sets since formation of the company in 1945.

Brionvega TV sets are produced with the aim in mind to please those who appreciate style and design and who expect something different, more flamboyant.

Good design is no longer simply for an "elite" but is demanded by a far wider audience interested in continuous development.With so many designs and products available, how is it possible to distinguish a truly outstanding design from one that is simply trendy. World famous designers: Hannes Wettstein, Mario Bellini, Richard Sapper, Marco Zanuso, i fratelli Castiglioni ed Ettore Sottsass , have tried to come up with the answer to what constitutes the perfect design. In finding inspiration, when designing for Brionvega, these people look beyond every day fashion and look for examples which are outstanding in their beauty. They also pay attention to people's attitude and how they relate to everyday objects.

The first step in any design is to piece together how the product will be used and its function. Every Brionvega set is technologically well designed and styled never to look dated.
The TS 502 Radio and the Algol portable TV are examples of how products with good design can become cult objects. These models have gained international recognition and awards and are on display in various famous museums.
With their unique design, these models stand out and maintain their identity largely thanks to the flair of their Italian influenced designers.

Ownership of a Brionvega TV set is for those with a particular aesthetic taste and perhaps a critical attitude towards rapid replacement of product following mass consumerism dictates.

With painstaking manufacture, design and the use of high quality materials, Brionvega avoids product obsolescence resulting in product suitable for any environment and which represents lasting value. They are "future antiques".
The choice of a Brionvega TV set is personal and appeals to those enthusiastic about aesthetics and new technology and who require a product with real harmony and one which does not date.